|
|
|
|
|
|
||
|
|
|
|
|
|
||
|
|
||
|
|
||
|
|
||
|
|
||
Consumer Products
- Business plan assignments
include:
Proposed designer brand of children's
hair care products
High-end antennas for consumer
electronics
Pre-paid telephone services
Special
sun care products for cosmetic surgery patients
New
Age beverages imported, marketed and distributed in the US
e-Commerce Platforms
- Business plan assignments
include:
Online
reservation system for youth hostel travelers
Robust
e-commerce solution for sole proprietorships
Suite
of office administrative software accessed over the Internet
Online
commercial real estate exchange for "small" spaces
Web-based
platform for buying and selling subsidiary rights to copyrighted works
Online
appointment-making platform targeted to the healthcare industry
Automated,
web-enabled system for administering workers' union benefits
Transaction
platform, international infomediary and total-solution service provider
for the global leather industry
eProcurement
platform by which property owners, managers and tenants contract
with suppliers of in-building services
Entertainment
- Business plan assignments
include:
Feature-length
independent motion picture
Theatre
naming rights marketing packages for corporate sponsors
Proposed
cabaret in Manhattan's theatre district
Distribution,
marketing and promotion services for music artists, labels and retailers
Finance
- Business plan assignments
include:
Consumer
financial services firm for the purchase or lease of motorized vehicles
Independent
investment research firm for individual and institutional investors
We
also prepare reports to shareholders of private companies and limited partners
of venture capital funds
Publishing
- Business plan assignments
include:
Stock
media house representing suppliers' inventories of digitized stock content
Series
of widely circulated magazines for the museum-going public
A
new monthly consumer magazine focusing on fashion and beauty
Retailing
- Business plan assignments
include:
Distributor
of licensed merchandise to the duty free and travel-retail markets
International
licensor of intimate apparel
Developer
and marketer of aromatherapy products
Celebrity
hairstylist creating a prestige beauty salon
Contract
manufacturer of beauty products seeking to expand distribution channels
Creator,
developer and operator of cutting-edge day spas
Franchised
chain of Internet and gaming centers
Proposed franchisee of major
national restaurant chain
Technology-Related
- Business plan assignments
include:
High-speed
rendering technology for the animation industry
Breakthrough
process to bring permanent cost reductions to the auto collision
repair industry
Manufacturing
additive for materials suppliers to the automotive industry
Articles and Books
Working
with a brand positioning expert in consumer products, we edited this
client's article and readied it for submission to
one of the country's premier
marketing magazines.
We
edited Britain at its Best, a 32-page magazine that is perhaps the most important
travel publication produced by the British Tourist
Authority for the US market, until
the BTA took the publication in-house.
At
the request of info-now.com, a comprehensive website for sales and marketing
professionals, we contributed a round-up article
on knowledge management.
Working
closely with the translator of a 300-page novel from an emerging author,
we performed extensive editing to ready the manuscript
for possible publication in
the US.
Susan Trammell is a regular contributor
to CFA Magazine, a bi-monthly publication for
chartered
financial analysts.
Market Research
The
client was considering entering the adventure camp market. Using a detailed
list of questions as our guide, we surveyed the industry and prepared a
comprehensive report covering virtually every aspect of starting an adventure
camp.
This
service provider to the sports industry needed competitive intelligence that
would help it launch a sports travel company, which we provided.
This
company had launched a consumer healthcare website and wanted to know
how it compared to other sites in the sector. We reviewed several hundred
websites to prepare an analysis that gave our client direction on how to improve
its
site.
This
developer and manufacturer of electronic trading equipment wanted to expand
the scope of assets traded by its terminals. We gathered competitive market
research that helped the company determine its next move.
A major New York-area cultural
institutional considering the expansion of its visitor
shop needed to know whether other museums experienced
a surge in revenue that
justified the expansion of their stores. We conducted
primary research to get our
client the answer.
Request for Proposals/Request for Quotations
Working
closely with this provider of sales incentive premiums, we prepared the
client's response to a Request for Proposals from
a major financial firm.
Website Content
We
updated and expanded the website of a services firm so that it would reflect
the full scope of its capabilities after merging with another company in its
sector.